Course has neither
prerequisite
nor
recommended (for your information)
courses...
Course annotation
KMO/AMTG
-IS/STAG
The aim of this course is to: explain the role of marketing in business management; teach students to use marketing tools practically; show coherence of marketing and other scientific disciplines; familiarize students with appropriate examples; discuss case studies; lead students to defense of the results of their own work. Based on the practical requirements providing students with the basic marketing skills in order to increase their future value on the labour market.
Faculty of Economics
Department of Marketing, Trade and Services
Ing.
Michal Mičík
Ph.D.
Email only for registered users!
Phone:
3306,
3356
News
Welcome!
07.09.2023, 14:21
Welcome to the AMTG class. All important information can be also found in our Google classroom.