|
|
KMO/NMANS
Service Marketing Management in German
Guarantors: Ing. Jan Tlučhoř, Ph.D.
|
|
|
|
Course literature
KMO/NMANS
-IS/STAG
Basic
Yayici, Emrah,
Design thinking methodology book
2016
Bruhn, Manfred; Meffert, Heribert,
Handbuch Dienstleistungsmarketig : Planung - Umsetzung - Kontrolle
, Wiesbaden : Springer Gabler
2012
Wirtz, Jochen; Lovelock, Christopher H.,
Services marketing : people, technology, strategy
2016
Recommended
Corsten, Hans; Gössinger, Ralf,
Dienstleistungsmanagement
, München : Oldenbourg
2007
Bieger, Thomas,
Dienstleistungs-Management : Einführung in Strategien und Prozesse bei Dienstleistungen
, Bern : Haupt
2007
Fliess Sabine,
Dienstleistungsmanagement: Kundenintegration gestalten und steuern
, Gabler: Wiesbaden
2009
Kotler, Philip; Keller, Kevin Lane,
Marketing management
2018
Polaine, Andrew; Lovlie, Lavrans,; Reason, Ben,
Service design : from insight to implementation
2013
Reason, Ben; L?vlie, Lavrans,; Flu, Melvin Brand,
Service design for business : a practical guide to optimizing the customer experience
2016
Lusch, Robert F.; Vargo, Stephen L.,
Service-dominant logic : premises, perspectives, possibilities
2014
Wirtz, Jochen,
Winning in service markets : success through people, technology and strategy
2017
|
|
|
| |