Course has neither
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Course annotation
KMO/NMS
-IS/STAG
To explain the role of marketing in business management with use of case studies, to teach students how to employ marketing tools in practice, to show cohesion of marketing and other economic branches. To introduce students possible solutions, to discuss case studies with them and to guide them in defending their own outcomes.
Pouč se z minulosti, ale hleď do budoucnosti
Faculty of Economics
Department of Marketing, Trade and Services
Doc. Ing.
Dita Hommerová
Ph.D., MBA
Email only for registered users!
Phone:
3307
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Leistungsnachweis
28.07.2020, 11:18
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