|
|
KMO/NPMG
Personnel Marketing in German
Guarantors: Mgr. Hana Ovesleová, Ph.D.
|
|
|
|
Information about course
Brief information |
KMO/NPMG
,
Personnel Marketing in German
|
Teaching |
Winter semester
,
Tutorial 2 [Hours/Week]
|
Completion |
Pre-Exam Credit,
4 credits,
|
Course has neither
prerequisite
nor
preclusive
nor
recommended (for your information)
courses...
|
|
|
|
|
Course annotation
KMO/NPMG
-IS/STAG
The aim of the seminar is to get acquainted with the main marketing tools in the field of human resources. Emphasis is placed on the use of marketing strategies (employee value proposition) following the entire process of employee life in connection with building employer branding.
|
|
|
|
|
|
|
News
|
No news entered at the moment
|
|
|
|
|