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KMO/AMTGB
Marketing Applications in English
Guarantors: doc. Ing. Michal Mičík, Ph.D.
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Course literature
KMO/AMTGB
-IS/STAG
Basic
Kotler, Philip; Keller, Kevin Lane,
Marketing management
, Boston
2012
Kerin, Roger A.,
Strategic marketing problems: cases and comments
, Boston
2010
Recommended
Pelsmacker, Patrick de,
Advertising in new formats and media : current research and implications for marketers
2016
Oh, Haemoon,
Handbook of hospitality marketing management
, Amsterdam
2008
Cateora, P., Graham, J.,
International Marketing
, McGraw
2001
Copley, Paul,
Marketing communications management concepts and theories, cases and practices
, Oxford
2004
Burns, Alvin C.; Veeck, Ann; Bush, Ronald F.,
Marketing research
2017
Kotler, Philip; Kartajaya, Hermawan,; Setiawan, Iwan,
Marketing 4.0 : moving from traditional to digital
2017
Lees-Marshment, Jennifer,
Political marketing : principles and applications
, London
2014
Gilbert, David,
Retail marketing management
, Harlow
2003
Lovelock, Christopher H.; Wirtz, Jochen,
Services marketing : people, technology, strategy
, Boston
2011
Leroux Miller, Kivi,
The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause
, San Francisco
2010
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You can use whatever literature concerning marketing, education, transportation and other themes discussed in the subject.
Last updated:
24.09.2008
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Studijní materiály
Does not contain documents.
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Seznam souvisejících www odkazů.
Last updated:
24.09.2008
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