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Course info
KSS / CMK1
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Course description
Department/Unit / Abbreviation
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KSS
/
CMK1
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Academic Year
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2023/2024
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Academic Year
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2023/2024
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Title
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Man, Media, Communication 1
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Form of course completion
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Exam
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Form of course completion
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Exam
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Accredited / Credits
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Yes,
5
Cred.
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Type of completion
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Written
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Type of completion
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Written
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Time requirements
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Lecture
2
[Hours/Week]
Seminar
2
[Hours/Week]
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Course credit prior to examination
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Yes
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Course credit prior to examination
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Yes
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Included in study average
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YES
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Language of instruction
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Czech
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Occ/max
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Summer semester
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0 / -
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0 / -
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0 / -
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Included in study average
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YES
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Winter semester
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0 / -
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0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Winter + Summer
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Semester taught
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Winter + Summer
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Minimum (B + C) students
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10
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech
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Internship duration
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0
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No. of hours of on-premise lessons |
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Evaluation scale |
1|2|3|4 |
Periodicity |
každý rok
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Evaluation scale for credit before examination |
S|N |
Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
No
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Fundamental theoretical course |
No
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Evaluation scale |
1|2|3|4 |
Evaluation scale for credit before examination |
S|N |
Substituted course
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KFI/CMK1
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Preclusive courses
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KSS/TMK1
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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Students get acquainted with basic theories of media studies. The terms mass, mass culture, medium, public etc. are closely specified. Students get familiar with media legislation, possibilities of media regulation with a special focus at the production of media culture and media functioning. Students are supposed to work with basic literature on media studies.
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Requirements on student
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- continuous fulfilling of 10 seminar assignments (preparing seminary presentations)
- final paper
- final test
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Content
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- definition of basic terms and concepts
- distinction between theory of mass communication and media studies
- introduction to semiotics
- introduction to history of mass media
- models of mass communication
- history of mass communication theory
- selected theories of mass communication
- mass communication research methods
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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Basic:
Jirák, Jan; Köpplová, Barbara. Média a společnost. Praha : Portál, 2003. ISBN 80-7178-697-7.
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Basic:
Burton, Graeme; Jirák, Jan. Úvod do studia médií. Brno : Barrister & Principal, 2001. ISBN 80-85947-67-6.
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Basic:
McQuail, Denis. Úvod do teorie masové komunikace. Vyd. 2. Praha : Portál, 2002. ISBN 80-7178-714-0.
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Extending:
Jensen, Klaus Bruhn; Jankowski, Nicholas W. A handbook of qualitative methodologies for mass communication research. 1st ed. London : Routledge, 1991. ISBN 0-415-05405-2.
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Extending:
McLuhan, Marshall. Jak rozumět médiím : extenze člověka. Praha : Odeon, 1991. ISBN 80-207-0296-2_.
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Extending:
Thompson, John B. Média a modernita : sociální teorie médií. Praha : Karolinum, 2004. ISBN 80-246-0652-6.
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Extending:
Eco, Umberto. Skeptikové a těšitelé. Praha : Svoboda, 1995. ISBN 80-205-0472-9.
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Extending:
Kunczik, Michael. Základy masové komunikace. Praha : Karolinum, 1995. ISBN 80-7184-134-X.
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Recommended:
Benjamin, Walter. Agesilaus Santander : výbor z textů. 1. vyd. Praha : Hermann & synové, 1998.
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Recommended:
Wilson, Stan Le Roy. Mass media/mass culture an introduction. Boston : McGraw-Hill, 1993. ISBN 0-07-070821-5.
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Recommended:
Štětka, Václav. Média a realita : sborník prací studentů Katedry mediálních studií a žurnalistiky FSS. Vyd. 1. Brno : Masarykova univerzita, 2000. ISBN 80-210-2367-8.
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Recommended:
Giddens, Anthony. Sociologie. Praha : Argo, 1999. ISBN 80-7203-124-4.
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Recommended:
Volek, J. Úvod do komunikačních studií. Brno: Fakulta sociálních studií, 1998.
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Recommended:
Ortega y Gasset, José. Vzpoura davů. 1. vyd. Praha : Naše vojsko, 1993. ISBN 80-206-0072-8.
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Recommended:
Zákon č. 231/2001 Sb. o provozování rozhlasového a telvizního vysílání , Sbírka zákonů 2001.
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On-line library catalogues
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Contact hours
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39
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Graduate study programme term essay (40-50)
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45
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Presentation preparation (report) (1-10)
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20
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Preparation for comprehensive test (10-40)
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35
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Total
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139
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Prerequisites
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Knowledge - students are expected to possess the following knowledge before the course commences to finish it successfully: |
rozumět základním pojmům sociálních věd. |
orientovat se v základních paradigmatech sociálních věd. |
orientovat se v základních metodách společenských věd. |
Skills - students are expected to possess the following skills before the course commences to finish it successfully: |
číst odborný text v českém i anglickém jazyce. |
analyzovat odborný text v českém i anglickém jazyce. |
diskutovat o aktuálních společenských problémech. |
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Learning outcomes
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Knowledge - knowledge resulting from the course: |
Students are able to: - define basic terms and concepts of mass communication theory - describe models and selected theories of mass communication - compare models of mass communication - specify basic periods of media developement - solve assignments by acquired knowledge - create time line of media theories developement - describe selected methods of mass communication research - apply selected methods on assigned research problem |
popsat modely masové komunikace. |
popsat vybrané teorie masové komunikace. |
vyjmenovat základní etapy vývoje médií. |
vytvořit časovou osu vývoje teorií masové komunikace. |
popsat vybrané metody studia masové komunikace. |
Skills - skills resulting from the course: |
řešit zadané úkoly pomocí poznatků z oblasti teorie masové komunikace |
aplikovat vybrané metody na studium zadaného problému z oblasti masové komunikace |
analyzovat obsahy masové komunikace. |
analyzovat reklamní sdělení. |
analyzovat vlastnickou strukturu mediálního koncernu. |
srovnat modely masové komunikace. |
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Assessment methods
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Knowledge - knowledge achieved by taking this course are verified by the following means: |
Test |
Continuous assessment |
Oral exam |
Skills - skills achieved by taking this course are verified by the following means: |
Seminar work |
Continuous assessment |
Individual presentation at a seminar |
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Teaching methods
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Knowledge - the following training methods are used to achieve the required knowledge: |
Lecture |
Lecture with visual aids |
Interactive lecture |
Lecture supplemented with a discussion |
Skills - the following training methods are used to achieve the required skills: |
Seminar |
Task-based study method |
Students' portfolio |
Individual study |
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