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Course info
KMO / PROMO
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Course description
Department/Unit / Abbreviation
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KMO
/
PROMO
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Academic Year
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2023/2024
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Academic Year
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2023/2024
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Title
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Marketing Project
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Form of course completion
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Pre-Exam Credit
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Form of course completion
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Pre-Exam Credit
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Accredited / Credits
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Yes,
4
Cred.
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Type of completion
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-
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Type of completion
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-
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Time requirements
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Seminar
2
[Hours/Week]
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Course credit prior to examination
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No
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Course credit prior to examination
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No
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Included in study average
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NO
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Language of instruction
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Czech, English
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Occ/max
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Summer semester
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0 / -
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0 / -
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0 / -
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Included in study average
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NO
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Winter semester
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58 / 100
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0 / 200
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0 / 50
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Winter semester
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Semester taught
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Winter semester
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Minimum (B + C) students
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10
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech, English
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Internship duration
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0
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No. of hours of on-premise lessons |
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Evaluation scale |
S|N |
Periodicity |
každý rok
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Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
Yes
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Fundamental theoretical course |
No
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Evaluation scale |
S|N |
Substituted course
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None
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Preclusive courses
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N/A
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Note
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Výuka v angličtině pouze pro Double Degree.
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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To teach students to create a marketing project, to present its results and defence the achieved results. To practise the use of marketing management in a practically-oriented activity - a creation of a marketing project. To explain the interdisciplinary approach by solving a selected marketing task.
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Requirements on student
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Among credit prerequisites there are:
a) choice of project topic and building of work team
b) continuous discussions with the tutor
c) elaboration of particular topics in specific term
d) presenation of projects infront of a committee with addition professional discussion
e) elaboration of final seminar work/project
Deadlines of the tasks and detailed specification of requirements are specified at Courseware.
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Content
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Common introductory consultation - method, procedures, infromation sources.
Selection of a project topic - introductory consultation with the tutor.
Elaboration of the seminar work:
project plan
methodology and solutions
results
Common presentation (10-15 min) and following professional discussion.
Correction according to comments from discussion.
Submission of final seminar work.
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Activities
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Fields of study
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Guarantors and lecturers
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-
Guarantors:
Doc. Ing. Petr Štumpf, Ph.D. (100%),
-
Seminar lecturer:
Doc. Ing. Petr Cimler, CSc. (100%),
Doc. Ing. Dita Hommerová, Ph.D., MBA (100%),
Doc. Ing. Petr Janeček, Ph.D. (100%),
Ing. Eliška Kochová (100%),
Mgr. Hana Ovesleová, Ph.D. (100%),
Ing. Lukáš Pichlík, MBA (100%),
Ing. David Prantl, Ph.D. (100%),
Ing. Tomáš Sadílek, Ph.D. (100%),
Doc. Ing. Petr Štumpf, Ph.D. (100%),
Ing. Jan Tlučhoř, Ph.D. (100%),
magistr Liuba Turchyn, kand.ekon.věd, dipl.spec. (100%),
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Literature
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Basic:
Kotler, Philip. Marketing management. 15e. Noida, 2018. ISBN 978-93-325-5718-5.
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Basic:
Doležal, Jan. Projektový management: Komplexně, prakticky a podle světových standardů. Praha, 2016. ISBN 978-80-247-5620-2.
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Extending:
Kotler, Philip; Keller, Kevin Lane. Marketing management. 1. vyd. Praha : Grada, 2007. ISBN 978-80-247-1359-5.
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Extending:
Blažková, Martina. Marketingové řízení a plánování pro malé a střední firmy. Praha : Grada Publishing, 2007. ISBN 978-80-247-1535-3.
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Extending:
Kotler, Philip. Moderní marketing. 1. vyd. Praha : Grada, 2007. ISBN 978-80-247-1545-2.
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Extending:
Pokorná, G. Modul Projekty, jejich tvorba a řízení. UP Olomouc.
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Extending:
Meredith, Jack R.; Mantel, Samuel J. Project management : a managerial approach. 7th ed. Hoboken : John Wiley & Sons, 2009. ISBN 978-0-470-22621-6.
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Extending:
Svozilová, Alena. Projektový management. Praha : Grada, 2006. ISBN 80-247-1501-5.
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Extending:
Doležal, Jan. Projektový management podle IPMA. 1. vyd. Praha : Grada, 2009. ISBN 978-80-247-2848-3.
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Extending:
Rosenau, Milton D. Řízení projektů. Brno : Computer Press, 2007. ISBN 978-80-251-1506-0.
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Recommended:
Nicholas, John M.; Steyn, Herman. Project management for engineering, business and technology. 4th ed. London : Routledge, 2012. ISBN 978-0-08-096704-2.
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Recommended:
&. Viz literatura předmětů oboru. &.
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On-line library catalogues
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Contact hours
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26
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Individual project (40)
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40
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Undergraduate study programme term essay (20-40)
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28
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Presentation preparation (report) (1-10)
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10
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Total
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104
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Prerequisites
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Knowledge - students are expected to possess the following knowledge before the course commences to finish it successfully: |
to know marketing management basics, business economics basics |
Skills - students are expected to possess the following skills before the course commences to finish it successfully: |
to work in team |
to fulfill team role |
Competences - students are expected to possess the following competences before the course commences to finish it successfully: |
N/A |
N/A |
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Learning outcomes
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Knowledge - knowledge resulting from the course: |
to know essentials of marketing |
Skills - skills resulting from the course: |
to apply marketing management in practically oriented activities |
to apply knowledge of marketing management and other disciplines to formulate the self-contained marketing project |
to solve the chosen marketing task in terms of the interdisciplinary approach |
to present the elaborated study case and justify the formulated solution |
Competences - competences resulting from the course: |
N/A |
N/A |
N/A |
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Assessment methods
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Knowledge - knowledge achieved by taking this course are verified by the following means: |
Seminar work |
Skills - skills achieved by taking this course are verified by the following means: |
Seminar work |
Project |
Group presentation at a seminar |
Continuous assessment |
Competences - competence achieved by taking this course are verified by the following means: |
Project |
Continuous assessment |
Seminar work |
Group presentation at a seminar |
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Teaching methods
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Knowledge - the following training methods are used to achieve the required knowledge: |
Individual study |
Self-study of literature |
Skills - the following training methods are used to achieve the required skills: |
Task-based study method |
Project-based instruction |
Group discussion |
Discussion |
Competences - the following training methods are used to achieve the required competences: |
Practicum |
Discussion |
Group discussion |
Project-based instruction |
Individual study |
Task-based study method |
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