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Course info
KMO / PS
:
Course description
Department/Unit / Abbreviation
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KMO
/
PS
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Academic Year
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2023/2024
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Academic Year
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2023/2024
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Title
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Project Seminar
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Form of course completion
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Pre-Exam Credit
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Form of course completion
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Pre-Exam Credit
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Accredited / Credits
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Yes,
3
Cred.
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Type of completion
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-
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Type of completion
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-
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Time requirements
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Seminar
2
[Hours/Week]
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Course credit prior to examination
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No
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Course credit prior to examination
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No
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Included in study average
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NO
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Language of instruction
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Czech, English, German
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Occ/max
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|
|
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Automatic acceptance of credit before examination
|
Yes in the case of a previous evaluation 4 nebo nic.
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Summer semester
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0 / -
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0 / -
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0 / -
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Included in study average
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NO
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Winter semester
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0 / -
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0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Summer semester
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Semester taught
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Summer semester
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Minimum (B + C) students
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21
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech, English, German
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Internship duration
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0
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No. of hours of on-premise lessons |
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Evaluation scale |
S|N |
Periodicity |
každý rok
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Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
No
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Fundamental theoretical course |
No
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Evaluation scale |
S|N |
Substituted course
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None
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Preclusive courses
|
N/A
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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To learn students to process independently a practical project idea from the field of marketing management, trade or services; to present the outputs and to defend selected solution.
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Requirements on student
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Among credit prerequisites there are:
a) continuous discussions with the tutor;
b) participation on the seminars;
c) elaboration and submission of of the final project;
d) presentation of the project.
Deadlines of the tasks and detailed specification of requirements are specified at Courseware for each semester.
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Content
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Instructions to the project topic
Group consultation - methods, procedures, information sources
Research of information resources
Setting objectvis and main project activities
Time schedule, definition of milestones and partial tasks
Realisation of project parts
Individual and group consultations
Final proposals of the project and preparation of the presentation
Presentation of the project and expert discussion
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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Basic:
Kotler, Philip; Keller, Kevin Lane. (2013). Marketing management. Praha : Grada, 14. vyd.
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Basic:
Skalický, Jiří; Jermář, Milan; Svoboda, Jaroslav. (2010). Projektový management a potřebné kompetence. Plzeň : Západočeská univerzita, 1. vyd.
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Recommended:
Kotler, Philip; Keller, Kevin Lane. (2018). Marketing management. , 15e.
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Recommended:
Kerzner, Harold. (2017). Project management : a systems approach to planning, scheduling, and controlling. , Twelfth edition.
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Recommended:
DOLEŽAL, J. a kol. (2016). Projektový management: komplexně, prakticky a podle světových standardů..
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On-line library catalogues
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Contact hours
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26
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Presentation preparation (report) (1-10)
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4
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Team project (50/number of students)
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48
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Total
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78
|
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Prerequisites
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Knowledge - students are expected to possess the following knowledge before the course commences to finish it successfully: |
to describe basics of marketing management, trade and services |
Skills - students are expected to possess the following skills before the course commences to finish it successfully: |
to apply basic instruments of marketing situation analysis |
Competences - students are expected to possess the following competences before the course commences to finish it successfully: |
N/A |
N/A |
N/A |
N/A |
N/A |
|
Learning outcomes
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Knowledge - knowledge resulting from the course: |
to describe knowledge gained and used during the solving of the project |
Skills - skills resulting from the course: |
to apply knowledge from marketing management, trade or services for processing a complex practical project |
to select adequate sources, to understand them, to analyse them, to quote them and based on them to define the objectives of the work and to formulate research questions |
to realize with interdisciplinary and independent approach a solution for a practical task |
to present final study and defend the solution |
Competences - competences resulting from the course: |
N/A |
N/A |
N/A |
N/A |
|
Assessment methods
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Knowledge - knowledge achieved by taking this course are verified by the following means: |
Project |
Skills - skills achieved by taking this course are verified by the following means: |
Project |
Group presentation at a seminar |
Competences - competence achieved by taking this course are verified by the following means: |
Project |
Group presentation at a seminar |
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Teaching methods
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Knowledge - the following training methods are used to achieve the required knowledge: |
Seminar |
Self-study of literature |
Skills - the following training methods are used to achieve the required skills: |
Seminar |
Individual study |
Students' portfolio |
One-to-One tutorial |
Group discussion |
Task-based study method |
Project-based instruction |
Competences - the following training methods are used to achieve the required competences: |
Students' portfolio |
Individual study |
Project-based instruction |
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