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Course info
KET / PELT
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Course description
Department/Unit / Abbreviation
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KET
/
PELT
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Academic Year
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2023/2024
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Academic Year
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2023/2024
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Title
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Business in Electrical Engineering
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Form of course completion
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Exam
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Form of course completion
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Exam
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Accredited / Credits
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Yes,
3
Cred.
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Type of completion
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Combined
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Type of completion
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Combined
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Time requirements
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Lecture
2
[Hours/Week]
Tutorial
1
[Hours/Week]
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Course credit prior to examination
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Yes
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Course credit prior to examination
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Yes
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Automatic acceptance of credit before examination
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No
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Included in study average
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YES
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Language of instruction
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Czech, English
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Occ/max
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|
|
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Automatic acceptance of credit before examination
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No
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Summer semester
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100 / -
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0 / -
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0 / -
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Included in study average
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YES
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Winter semester
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17 / -
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0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Winter + Summer
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Semester taught
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Winter + Summer
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Minimum (B + C) students
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10
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech, English
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Internship duration
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0
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No. of hours of on-premise lessons |
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Evaluation scale |
1|2|3|4 |
Periodicity |
každý rok
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Evaluation scale for credit before examination |
S|N |
Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
No
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Fundamental theoretical course |
No
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Evaluation scale |
1|2|3|4 |
Evaluation scale for credit before examination |
S|N |
Substituted course
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None
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Preclusive courses
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N/A
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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Students will be acquainted with the formalities and requirements for entering the business, with an emphasis on electrotechnical qualification for business. They will be introduced with laws, standards, and regulations for business. They will learn to apply theoretical knowledge to modeling situations. They will recognize Czech and world trends in electrical engineering and electronics. They will be acquainted with the issue of market entry conditions for products and services. The basic economic and legal contexts of business in electrical engineering will be explained. They will be introduced with basic marketing practices
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Requirements on student
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The course ends with an exam. The results of the test include partial results obtained during the semester.
Passing the test within the exercise, presenting the business plan.
Oral exam.
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Content
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1) Introduction to Business
2) Position and Trends of Czech and World Electrical Engineering
3) Law and Regulations for Business (Trade Licensing Act)
4) Law and Regulations for Business (Business Corporations Act)
5) The Current Tax System in the Czech Republic
6) How to Create A Business Plan
7) Basic Economic Aspects of Business, Economic Relations
8) Property and Capital Structure of Companies
9) Cost, Revenue and Profit
10) Marketing Strategies
11) Managerial Techniques
12) Strategy, Targets, and Planning
13) Securing and managing Resources for Business Activity
Seminars (Exercises):
1) Introduction, Introduction to Business, the Goal of the Semestral Project
2) How to Create A Business Plan
3) Entering the Business (Opportunities and Dangers), Motives of Business, Types of Business Forms
4) Law and Regulations for Business (Trade Licensing Act and Business Corporations Act)
5) The Current Tax System
6) Marketing and Business Processes
7) Presentation of the Semestral Project, Test
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Activities
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Link to Google Classroom: :
Předmět KET/PELT (2023/24, LS), jen distanční forma, Spring Semester, Part-time
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Link to Google Classroom: :
Předmět KET/PELT (2023/24, LS), jen kombinovaná forma, Spring Semester, Combined
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Link to Google Classroom: :
Předmět KET/PELT (2023/24, LS), jen prezenční forma, Spring Semester, Full-time
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Link to Google Classroom: :
Předmět KET/PELT (2023/24, ZS), Fall Semester
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Fields of study
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Guarantors and lecturers
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Guarantors:
Ing. Tomáš Řeřicha, Ph.D. ,
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Lecturer:
Ing. Milan Bělík, Ph.D. (100%),
Ing. Jiří Navrátil, Ph.D. (100%),
Ing. Tomáš Řeřicha, Ph.D. (70%),
Ing. Martin Sirový, Ph.D. (100%),
Doc. Ing. Jiří Tupa, Ph.D. (30%),
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Tutorial lecturer:
Ing. Andrea Benešová, Ph.D. (100%),
Ing. Jiří Navrátil, Ph.D. (100%),
Ing. Tomáš Řeřicha, Ph.D. (100%),
Ing. Michal Švehla (100%),
Doc. Ing. Jiří Tupa, Ph.D. (100%),
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Literature
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Basic:
Samuelson A. Paul, Nordhaus D. William. Ekonomie. NS Svoboda, 2013. ISBN 978-80-205-0629-0.
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Basic:
Světlík Jaroslav. Marketing - cesta k trhu. Praha, 2005. ISBN 8086898482.
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Basic:
Kotler Philip. Marketing management. 2013. ISBN 978-80-247-4150-5.
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Basic:
Genadinik Alex. Marketing Plan Template & Example. Createspace Independent Publishing Platform, 2015. ISBN 9781519712950.
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Basic:
Srpová Jitka, Svobodová Ivana, Skopal Pavel, Orlík Tomáš. Podnikatelský plán a strategie. Grada, 2011. ISBN 978-80-247-4103-1.
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Extending:
Janouch Viktor. Internetový marketing. Computer Press, 2014. ISBN 978-80-251-4311-7.
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Extending:
Svobodová Ivana, Andera Michal. Od nápadu k podnikatelskému plánu. Grada, 2017. ISBN 978-80-271-0407.
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Extending:
Priestley Daniel. Revoluce v podnikání. Grada, 2015. ISBN 978-80-247-5421-5.
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Extending:
Macbeth Derek. YouTube marketing: how to create a successful channel and make money. CreateSpace Independent Publishing Platform, 2016. ISBN 978-1-5238-9336-2.
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Recommended:
Ficbauer Jiří Hanzelková Alena Keřkovský Miloslav Radim Červený. Business plán - Krok za krokem. Nakladatelství C. H. Beck, 2014. ISBN 978-80-7400-511-4.
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Recommended:
Lipovská Hana. Moderní ekonomie. Grada, 2018. ISBN 978-80-271-0120-7.
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Recommended:
Berry Tim. The Plan-As-You-Go Business Plan. Entrepreneur Press, Irvine, United States, 2008. ISBN 9781599181905.
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On-line library catalogues
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Preparation for an examination (30-60)
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30
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Presentation preparation (report) (1-10)
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10
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Total
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40
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Combined form of study
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Activities
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Time requirements for activity [h]
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Contact hours
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12
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E-learning [dáno e-learningovým kurzem]
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27
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Total
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39
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Full-time form of study
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Activities
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Time requirements for activity [h]
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Contact hours
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26
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Practical training (number of hours)
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13
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Total
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39
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Prerequisites
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Knowledge - students are expected to possess the following knowledge before the course commences to finish it successfully: |
to describe the principle of basic electronic components |
to list materials used in electrical engineering and to describe their properties |
to describe the process of manufacturing basic electronic devices |
Skills - students are expected to possess the following skills before the course commences to finish it successfully: |
to apply physical relations for calculations in electrotechnics and electronics |
to recognize the suitability of the use of a material or component for that function |
use computer technology, especially SW Word and Excel |
to calculate word problems |
compile and solve equations with more unknowns |
to analyze and understand the technical text and to work with it |
Competences - students are expected to possess the following competences before the course commences to finish it successfully: |
N/A |
N/A |
N/A |
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Learning outcomes
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Knowledge - knowledge resulting from the course: |
to summarize business opportunities in the Czech Republic |
to describe the conditions for entry into the business in the Czech Republic |
to describe and compare individual forms of business |
to explain the requirements of the tax system of the Czech Republic |
to explain basic terms related to the economy of the company |
to describe the management and structures of an electrical engineering company |
to explain the principles of quality management |
Skills - skills resulting from the course: |
to find the necessary material and information on the problem |
to interpret technical text and apply the studied solution to the problem |
to create a business plan |
to use management techniques |
to apply basic legislation and technical standards for introduction products on the market |
to apply basic marketing practices and choose a suitable marketing strategy |
to apply basic formulas related to the enterprise economy |
to understand the basic characteristics of the economy and business management |
to communicate with motivating and managing human resources |
Competences - competences resulting from the course: |
N/A |
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Assessment methods
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Knowledge - knowledge achieved by taking this course are verified by the following means: |
Combined exam |
Skills - skills achieved by taking this course are verified by the following means: |
Test |
Oral exam |
Competences - competence achieved by taking this course are verified by the following means: |
Oral exam |
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Teaching methods
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Knowledge - the following training methods are used to achieve the required knowledge: |
Lecture |
Skills - the following training methods are used to achieve the required skills: |
Practicum |
Collaborative instruction |
Students' portfolio |
Competences - the following training methods are used to achieve the required competences: |
Students' portfolio |
Practicum |
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