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Course info
KGE / RMM
:
Course description
Department/Unit / Abbreviation
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KGE
/
RMM
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Academic Year
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2023/2024
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Academic Year
|
2023/2024
|
Title
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Regional and City Management - Marketing
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Form of course completion
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Exam
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Form of course completion
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Exam
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Long Title
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Regional and City Management and Marketing
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Accredited / Credits
|
Yes,
4
Cred.
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Type of completion
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Written
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Type of completion
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Written
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Time requirements
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Lecture
2
[Hours/Week]
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Course credit prior to examination
|
Yes
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Course credit prior to examination
|
Yes
|
Automatic acceptance of credit before examination
|
Yes in the case of a previous evaluation 4 nebo nic.
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Included in study average
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YES
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Language of instruction
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Czech
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Occ/max
|
|
|
|
Automatic acceptance of credit before examination
|
Yes in the case of a previous evaluation 4 nebo nic.
|
Summer semester
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38 / -
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5 / -
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3 / -
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Included in study average
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YES
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Winter semester
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0 / -
|
0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Summer semester
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Semester taught
|
Summer semester
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Minimum (B + C) students
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10
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech
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Internship duration
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0
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No. of hours of on-premise lessons |
|
Evaluation scale |
1|2|3|4 |
Periodicity |
každý rok
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Evaluation scale for credit before examination |
S|N |
Periodicita upřesnění |
|
Fundamental theoretical course |
Yes
|
Fundamental course |
Yes
|
Fundamental theoretical course |
Yes
|
Evaluation scale |
1|2|3|4 |
Evaluation scale for credit before examination |
S|N |
Substituted course
|
KMO/RMM
|
Preclusive courses
|
N/A
|
Prerequisite courses
|
N/A
|
Informally recommended courses
|
N/A
|
Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
,
XLS
|
Course objectives:
|
to acquaint students with the problems of local and regional development (not only in the Czech Republic) and with the possibilities of their practical solutions
clarify basic analytical, evaluation, planning and project approaches to the development of municipalities, cities and regions
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Requirements on student
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elaboration of a seminar work on a given topic
written exam in the scope of the lectured material and the study of literature
|
Content
|
Management in public administration and its challenges
Theoretical concepts of local and regional development
Regional policy formulation and evaluation (objectives, concepts, strategies, instruments)
Spatial and strategic planning
Financing urban and regional development
Marketing of cities and regions
Current challenges of urban and regional development
|
Activities
|
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Fields of study
|
|
Guarantors and lecturers
|
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Literature
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-
Basic:
Veselý, Arnošt,; Nekola, Martin,; Drhová, Zuzana. Analýza a tvorba veřejných politik : přístupy, metody a praxe. Praha : Sociologické nakladatelství, 2007. ISBN 978-80-86429-75-5.
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Basic:
Ježek, Jiří. Budování konkurenceschopnosti měst a regionů v teorii a praxi. V Plzni : Západočeská univerzita, 2007. ISBN 978-80-7043-632-5.
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Basic:
Potůček, Martin. Manuál prognostických metod. Praha : Sociologické nakladatelství, 2006. ISBN 80-86429-55-5.
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Basic:
Pauličková, Renáta. Teoretické otázky regionálneho a mestského marketingu. Plzeň : Západočeská univerzita, 2005. ISBN 80-7043-365-5.
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Recommended:
Nemec, Juraj. Management veřejné správy : teorie a praxe : zkušenosti z transformace veřejné správy ze zemí střední a východní Evropy. Vyd. 1. Praha : Ekopress, 2003. ISBN 80-86119-70-X.
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Recommended:
Blakely, Edward James; Leigh, Nancey Green. Planning local economic development : theory and practice. 4th ed. Los Angeles : Sage, 2010. ISBN 978-1-4129-6093-9.
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Recommended:
Potůček, Martin. Putování českou budoucností. 1. vyd. Praha : Gutenberg, 2003. ISBN 80-86349-09-8.
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Recommended:
Stimson, Robert John; Stough, Roger R.; Roberts, Brian H. Regional economic development : analysis and planning strategy. 2st ed. Berlin : Springer, 2006. ISBN 3-540-34826-3.
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Recommended:
Potůček, Martin,; Musil, Jiří,; Mašková, Miroslava. Strategické volby pro českou společnost : teoretická východiska. Vyd. 1. Praha : Sociologické nakladatelství, 2008. ISBN 978-80-86429-86-1.
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On-line library catalogues
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Time requirements
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All forms of study
|
Activities
|
Time requirements for activity [h]
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Graduate study programme term essay (40-50)
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40
|
Preparation for an examination (30-60)
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38
|
Contact hours
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26
|
Total
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104
|
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Prerequisites
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Knowledge - students are expected to possess the following knowledge before the course commences to finish it successfully: |
orientation in basic knowledge about municipality, cities and regions from economic, political and administrative aspect
|
Skills - students are expected to possess the following skills before the course commences to finish it successfully: |
analysis and interpretation of empirical data and information |
Competences - students are expected to possess the following competences before the course commences to finish it successfully: |
N/A |
critical assessment of development assumptions based on the study of literature and empirical analyzes |
|
Learning outcomes
|
Knowledge - knowledge resulting from the course: |
appropriately apply theories and theoretical concepts of local and regional development and their appropriate use in the conditions of Czech municipalities, cities and regions |
Skills - skills resulting from the course: |
effectively derive benefit from basic analytical, planning, evaluation and project approaches to development municipality, cities and regions |
Competences - competences resulting from the course: |
N/A |
|
Assessment methods
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Knowledge - knowledge achieved by taking this course are verified by the following means: |
Seminar work |
Skills - skills achieved by taking this course are verified by the following means: |
Seminar work |
Competences - competence achieved by taking this course are verified by the following means: |
Written exam |
Seminar work |
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Teaching methods
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Knowledge - the following training methods are used to achieve the required knowledge: |
Lecture supplemented with a discussion |
Task-based study method |
Skills - the following training methods are used to achieve the required skills: |
Lecture supplemented with a discussion |
Competences - the following training methods are used to achieve the required competences: |
Lecture supplemented with a discussion |
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