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Course info
KSS / 1VEMA
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Course description
Department/Unit / Abbreviation
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KSS
/
1VEMA
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Academic Year
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2023/2024
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Academic Year
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2023/2024
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Title
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The Public Opinion Research
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Form of course completion
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Exam
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Form of course completion
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Exam
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Accredited / Credits
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Yes,
10
Cred.
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Type of completion
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Combined
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Type of completion
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Combined
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Time requirements
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Lecture
2
[Hours/Week]
Seminar
2
[Hours/Week]
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Course credit prior to examination
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Yes
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Course credit prior to examination
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Yes
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Included in study average
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YES
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Language of instruction
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English
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Occ/max
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Summer semester
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0 / -
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0 / -
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0 / -
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Included in study average
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YES
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Winter semester
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0 / -
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0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Winter + Summer
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Semester taught
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Winter + Summer
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Minimum (B + C) students
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5
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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English
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Internship duration
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0
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No. of hours of on-premise lessons |
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Evaluation scale |
1|2|3|4 |
Periodicity |
každý rok
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Evaluation scale for credit before examination |
S|N |
Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
Yes
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Fundamental theoretical course |
No
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Evaluation scale |
1|2|3|4 |
Evaluation scale for credit before examination |
S|N |
Substituted course
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KSS/VEMA
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Preclusive courses
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KSS/VEM
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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The course makes students acquainted with theories and practice of the public opinion research from the historical, international and Czech perspective. It deals with theoretical basis of the discipline while significant literature is presented too.
It draws attention to the methodology of public opinion research. Since the course also employs reading of classical literature, students are expected to know at least one world language, the best English. During the classes students are supposed to discuss some of the concerned texts. Regarding the practice - the students learn to interpret results of the public opinion research. The ethic codex ESOMAR and WAPOR (the European and World Association for Public Opinion Research) will be another crucial topic.
The course is taught in English.
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Requirements on student
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- group work on research proposal
- readings, written assignments and seminar discussions on assign literature
- final test
The processing of learning tasks is the essential part of this course. The learning tasks are controlled continuously by teacher. Texts for
study are elaborated in required form (essay, presentation, resume, synopsis, abstract).
The course is taught in English.
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Content
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1-2. basic terms and concepts (both theoretical and practical) from the area of public opinion research
3-4. history of public sphere
5-6. history of public opinion research
7-8. selected theories of public opinion and its formation
9-10. methods of public opinion research
11-12. ethic codex of WAPOR and ESOMAR
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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Basic:
Glynn, Caroll J. Public opinion. 2nd ed. Boulder : Westview Press, 2004. ISBN 0-8133-4172-8.
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Basic:
Zaller, John R. The nature and origins of mass opinion. Cambridge : Cambridge University Press, 1992. ISBN 0-521-40786-9.
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Recommended:
Červenka, Jan,; Kunštát, Daniel. České veřejné mínění : výzkum a teoretické souvislosti. Praha : Sociologický ústav Akademie věd ČR, 2006. ISBN 80-7330-081-8.
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Recommended:
Šubrt, Jiří. Kapitoly ze sociologie veřejného mínění : teorie a výzkum. Praha : Karolinum, 2000. ISBN 80-7184-522-1.
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On-line library catalogues
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Undergraduate study programme term essay (20-40)
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40
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Contact hours
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52
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Preparation for comprehensive test (10-40)
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40
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Individual project (40)
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33
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Preparation for an examination (30-60)
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60
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Preparation for formative assessments (2-20)
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20
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Presentation preparation (report in a foreign language) (10-15)
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15
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Total
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260
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Prerequisites
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Learning outcomes
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Knowledge - knowledge resulting from the course: |
Students are able to: - define basic theoretical and practical terms of public opinion research (thereinafter POR( - describe history of public sphere and POR - charakterize basic theories of public opinion and its formation - describe selected methods of POR - discuss assigned seminar literature critically - write summary of their arguments on assigned literature - find relevant literature on assigned topic - define research questions and hypotheses based on literature review - choose suitable methods of POR for assessing validity of their hypotheses - aply suitable methods of POR - realize own POR - analyze results of POR - formulate relevant conclusions on the basis of analysing results - write: research question, hypotheses, and their theoretical resoning; choice of suitable methods; findings and conclusions |
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Assessment methods
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Knowledge - knowledge achieved by taking this course are verified by the following means: |
Combined exam |
Test |
Seminar work |
Individual presentation at a seminar |
Continuous assessment |
Project |
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Teaching methods
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Knowledge - the following training methods are used to achieve the required knowledge: |
Lecture supplemented with a discussion |
Seminar |
Task-based study method |
Textual studies |
Project-based instruction |
Individual study |
Students' portfolio |
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