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Course info
KAU / IDAD1
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Course description
Department/Unit / Abbreviation
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KAU
/
IDAD1
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Academic Year
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2023/2024
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Academic Year
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2023/2024
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Title
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Artdirection 1
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Form of course completion
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Pre-Exam Credit
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Form of course completion
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Pre-Exam Credit
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Accredited / Credits
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Yes,
3
Cred.
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Type of completion
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-
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Type of completion
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-
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Time requirements
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Seminar
3
[Hours/Week]
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Course credit prior to examination
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No
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Course credit prior to examination
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No
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Included in study average
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NO
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Language of instruction
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Czech
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Occ/max
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Summer semester
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0 / -
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0 / -
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0 / -
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Included in study average
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NO
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Winter semester
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7 / -
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1 / 1
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1 / 7
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Winter + Summer
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Semester taught
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Winter + Summer
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Minimum (B + C) students
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10
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech
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Internship duration
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0
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No. of hours of on-premise lessons |
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Evaluation scale |
S|N |
Periodicity |
každý rok
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Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
Yes
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Fundamental theoretical course |
No
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Evaluation scale |
S|N |
Substituted course
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KVU/IDAD1
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Preclusive courses
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N/A
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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Learning outcomes of the course unit The aim of the course is to teach students the basics of managing art projects in motion and interactive design. Students will acquire the basic strategies of choosing the team, designing the concepts of collaborative strategies, targeting and shaping the marketing campaign linked to the main product of their production and reflection on the overall artwork of the resulting work.
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Requirements on student
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Credit requirements:
- Successful, diligent completing and handing in seminar project,
- 70 per cent attendance in seminars.
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Content
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1. - 2. Introduction to artdirection
3. - 4. Creating teams and entering project themes
5. - 6. Presentation of project proposal variants, selection and justification of the final variation
7. - 8. Team work over the project and the visual form of the marketing campaign
9. - 10. Presentation of results and controlling
11. - 12. Work on the team over the project and the visual form of the marketing campaign
13. Final presentation and evaluation
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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Basic:
Heller, Steven;Vienne, Veronique. Art Direction Explained, At Last!. Laurence King Publishing, 2009.
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Recommended:
Steven Brower. Inside Art Direction: Interviews and Case Studies. Fairchild Books, 2016. ISBN 9781472569110.
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Recommended:
Steven Heller, Véronique Vienne. The Education of an Art Director. Allworth Press, 2006. ISBN 1581154356.
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On-line library catalogues
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Presentation preparation (report) (1-10)
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10
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Contact hours
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39
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Undergraduate study programme term essay (20-40)
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35
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Total
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84
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Prerequisites
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Knowledge - students are expected to possess the following knowledge before the course commences to finish it successfully: |
to plan an advanced project of corporate identity and brand design in digital media,
to consider variants of designing promotional ideas applicable to brand promotion in the broadcast (onair / online),
to consider available technological procedures in applied animation,
to reflect the contemporary stylistic canons of interactive and motion design and their boundaries |
Skills - students are expected to possess the following skills before the course commences to finish it successfully: |
to realize a project of visual identity Corporate identity and Brand design in digital media,
design and visualize variations of promotional campaigns for brand promotion in broadcast (onair / online),
to design an advanced architecture of interactive and game elements,
implement an advanced project designed for broadcast (onair / online) or web browsers,
in the implementation of the project to manage other auxiliary staff professions,
accept and use the critical and critical response in a creative way |
Competences - students are expected to possess the following competences before the course commences to finish it successfully: |
N/A |
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Learning outcomes
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Knowledge - knowledge resulting from the course: |
from the field of team management important for team building, division of competencies and responsibilities,
from the field of time management necessary for the preparation of the project timetable and estimation of the time requirements of the individual phases from preparatory to final,
advanced knowledge in graphic design important for creating your own project and accompanying marketing activities,
from the field of artistic and aesthetic criteria necessary for formulating critical judgments that help to set, maintain and defend the overall style of the project |
Skills - skills resulting from the course: |
assembles, leads and manages the team responsible for creating a multimedia project or project realized using motion or interactive design,
chooses and co-produces marketing and promotional material related to the presentation of the project to the professional and wider public and to the target group,
applies his / her creativity in the area of visual imagination and is able to visualize his / her ideas and present to the team, the teacher or the practitioners,
presents and convincingly defends the project and the promotional campaign for contracting authorities, practitioners and the wider public |
Competences - competences resulting from the course: |
N/A |
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Assessment methods
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Knowledge - knowledge achieved by taking this course are verified by the following means: |
Seminar work |
Continuous assessment |
Skills - skills achieved by taking this course are verified by the following means: |
Skills demonstration during practicum |
Project |
Practical exam |
Competences - competence achieved by taking this course are verified by the following means: |
Seminar work |
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Teaching methods
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Knowledge - the following training methods are used to achieve the required knowledge: |
Students' portfolio |
One-to-One tutorial |
Seminar classes |
Skills - the following training methods are used to achieve the required skills: |
Skills demonstration |
Students' portfolio |
Competences - the following training methods are used to achieve the required competences: |
Discussion |
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