Course objectives:
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The aim of the course is to provide students with competencies to create a unified visual communication specific institution or company resulting from manual conceived the visual style. To teach students to create a reference system (large banners on buildings, system orientation in the company, marking buildings, map of the entire building, building plans, including the boards. Identification cards for employees and visitors).
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Requirements on student
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Requirements for the exam:
- Continuous active participation in joint consultation between students and teachers.
- Continuous development, consulting, editing and meeting assigned individual practical exercises (seminar papers) in the required time and quality.
- Ongoing consultation, editing, creation and presentation of the final semester project (SP).
- Presentation on CD.
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Content
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1. Getting to know the contents of the semester and recap of last semester, enter the theme semester project (SP).
2. Research, examples of successful solutions indicative of large institutions.
3. Mapping the terrain, photographs of individual entries to buildings, public spaces, each door area where the planned location of billboards, etc.
4. Sketching and consulting options.
5. - 6. Graphic design of billboards, signs, etc.
7. - 8.Tightening of creative and technical solutions orientation system.
9. - 10. Implementation of certain details in the material.
11. - 13. Completion and assembly, printed manual unified visual style. Evaluation of the semester.
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Contact hours
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195
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Undergraduate study programme term essay (20-40)
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70
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Individual project (40)
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100
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Preparation for an examination (30-60)
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30
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Presentation preparation (report) (1-10)
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20
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Total
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415
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Prerequisites
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Knowledge - students are expected to possess the following knowledge before the course commences to finish it successfully: |
Successful completion of the main studio of the focus in the previous semester.
The course is designed exclusively for students FDU. |
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Learning outcomes
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Knowledge - knowledge resulting from the course: |
Students will be able to develop a comprehensive manual a comprehensive solution of a single visual style of the institution or company through the basic tags marking the building of buildings and rooms to all official publications and advertising and promotional items. |
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Assessment methods
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Knowledge - knowledge achieved by taking this course are verified by the following means: |
Practical exam |
Skills demonstration during practicum |
Portfolio |
Seminar work |
Individual presentation at a seminar |
Continuous assessment |
Project |
Skills - skills achieved by taking this course are verified by the following means: |
Portfolio |
Individual presentation at a seminar |
Skills demonstration during practicum |
Practical exam |
Competences - competence achieved by taking this course are verified by the following means: |
Seminar work |
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Teaching methods
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Knowledge - the following training methods are used to achieve the required knowledge: |
Lecture with visual aids |
Seminar |
Practicum |
Multimedia supported teaching |
Task-based study method |
Skills demonstration |
Project-based instruction |
Collaborative instruction |
Individual study |
Students' portfolio |
One-to-One tutorial |
Interactive lecture |
Skills - the following training methods are used to achieve the required skills: |
Discussion |
Skills demonstration |
Students' portfolio |
Competences - the following training methods are used to achieve the required competences: |
Discussion |
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