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Course info
KGI / WJVS
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Course description
Department/Unit / Abbreviation
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KGI
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WJVS
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Academic Year
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2023/2024
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Academic Year
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2023/2024
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Title
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Workshop - Logo and Visual Identity
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Form of course completion
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Pre-Exam Credit
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Form of course completion
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Pre-Exam Credit
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Accredited / Credits
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Yes,
2
Cred.
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Type of completion
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Combined
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Type of completion
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Combined
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Time requirements
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Seminar
40
[Hours/Semester]
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Course credit prior to examination
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No
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Course credit prior to examination
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No
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Included in study average
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NO
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Language of instruction
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Czech
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Occ/max
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Summer semester
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0 / -
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0 / -
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0 / -
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Included in study average
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NO
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Winter semester
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0 / -
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0 / -
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0 / -
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Repeated registration
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YES
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Repeated registration
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YES
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Timetable
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Yes
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Semester taught
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Winter + Summer
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Semester taught
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Winter + Summer
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Minimum (B + C) students
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1
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech
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Internship duration
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0
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No. of hours of on-premise lessons |
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Evaluation scale |
S|N |
Periodicity |
každý rok
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Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
No
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Fundamental theoretical course |
No
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Evaluation scale |
S|N |
Substituted course
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KDE/WJVS
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Preclusive courses
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N/A
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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The workshop is designed to introduce interested persons into problems related to the creation of a logo and a uniform visual style. Participants will get acquainted with many examples and after a short theoretical introduction create their own designs of logotypes including application (business card, company letterhead, etc.)
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Requirements on student
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Active participation and absolute attendance. Submission of all art works according to the pedagogue's instructions.
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Content
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1. - 13.
To students is assigned several tasks during the semester. Few of them are short term tasks solved independently without teacher's help and verifying student's skills. More of them is occupied with consultations of long-term tasks. Purpose of these tasks is to do the best final version and intensify current knowledge. Student submits sketches and realized work. Student consults with teacher:
- compositional principles page,
-optical of typesetting,
- relation between individual elements, relation between text and picture,
- combine and putting together letters,
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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Basic:
Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
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Basic:
Gardner, Bill; Hellman, Anne. Kniha logotypů : 2000 mezinárodních značek od uznávaných návrhářů. 1. vyd. V Brně : Computer Press, 2012. ISBN 978-80-251-3734-5.
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Recommended:
Bude stanovena vedoucím workshopu dle aktuálního zadání..
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Recommended:
Fiell, Charlotte; Fiell, Peter. Graphic Design Now. Taschen 2001.
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Recommended:
Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
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Recommended:
Literature will be recommended by pedagogue according to the actual assignment..
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Recommended:
Jean, Georges. Písmo, paměť lidstva. [S. l.] : Slovart, 1994. ISBN 80-7145-115-0.
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Recommended:
Kulka, Jiří. Psychologie umění. Praha : Grada Publishing, 2008. ISBN 978-80-247-2329-7.
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On-line library catalogues
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Team project (50/number of students)
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10
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Contact hours
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40
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Total
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50
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Prerequisites
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Knowledge - students are expected to possess the following knowledge before the course commences to finish it successfully: |
to compare and analyze different artistic expressions of typographic character by criteria of esthetics, semiotics and technique on advanced level ,
to specify basic knowledge of supporting arts disciplines,
to know basic usage of characters and typography, text composition and different forms of characters,
of basic possibilities of typography for presentation of own work, |
Skills - students are expected to possess the following skills before the course commences to finish it successfully: |
to realize own vizual expression in suitable way including its text part and its visualization - posters, powerpoint oe internet presentation, catalogue, invitation, etc.,
to show ability to solve design of vizualization of works of art in combination of text and other visually semanthic means,
to show own creativity on generally assigned task, to show the will to find different artistic solutions, alter them and constructivelly evaluate,
to work independently and activelly and flexibly react to evaluating commentary of the teacher, |
Competences - students are expected to possess the following competences before the course commences to finish it successfully: |
N/A |
N/A |
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Learning outcomes
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Knowledge - knowledge resulting from the course: |
about the logo and its features,
about the rules of a uniform visual style,
about prominent Czech and foreign designers involved in logo design and uniform visual style,
advanced rules for working with font and other graphic elements in relation to the logo |
Skills - skills resulting from the course: |
abstracting a specific stimulus for the needs of logo creation,
finding and altering the most appealing visual metaphors in relation to the values of the company for which the logo and the unified visual style are created,
use of common rules for font selection and layout according to aesthetics, logic, etc., in relation to the logo,
at the appropriate graphic level to solve the application of a uniform visual style to eg poster, powerpoint or internet presentation, catalog, invitation, etc.,
plan a larger project and take into account the various criteria given by the assignment - target group, purpose of presentation, etc. |
Competences - competences resulting from the course: |
N/A |
N/A |
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Assessment methods
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Knowledge - knowledge achieved by taking this course are verified by the following means: |
Seminar work |
Continuous assessment |
Skills - skills achieved by taking this course are verified by the following means: |
Skills demonstration during practicum |
Project |
Competences - competence achieved by taking this course are verified by the following means: |
Seminar work |
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Teaching methods
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Knowledge - the following training methods are used to achieve the required knowledge: |
Students' portfolio |
One-to-One tutorial |
Seminar classes |
Skills - the following training methods are used to achieve the required skills: |
Skills demonstration |
Students' portfolio |
Competences - the following training methods are used to achieve the required competences: |
Discussion |
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